Blog

Writing

I write about what I'm building, what I'm learning, and the numbers behind all of it. Posts also go out via the newsletter.

I Gave My Bots Names and My Homepage Forgot the News

August 15, 2026

Three days, three unrelated systems, and exactly one of the bugs was mine....

The Outfit Engine Said No to Everything, and Three of My Sites Were Lying to Google

August 12, 2026

Two things this week: a personal app I’m building broke in an interesting way, and I found the same kind of quiet failure hiding on three different websites I run....

I built a truck-hunting machine, then bought a truck and killed it

August 6, 2026

Six months, 1,058 Tacomas, 487 parsed dealer emails, and one uncomfortable lesson about where the value in a scraper actually lives. It isn’t the parser....

Two of seven make money

July 29, 2026

Pottydirectory took three months to stand up the first time....

We Moved Our Anniversary

March 15, 2026

What twenty years of marriage teaches you about grief, new rules, and getting matching tattoos....

The Consumer Week

March 10, 2026

What happens when a builder gets sick, stops building, and plays Assassin’s Creed for four days straight....

Book club for men. Like Fight Club, but with books.

February 28, 2026

Four things shipped this week. Two are the work. One came from a viral seafood boycott. And a burn-on-read tool became a client asset overnight....

Why I Use Claude and Not ChatGPT

February 16, 2026

My family thinks I’m being difficult....

I Shipped 10 Products in 90 Days. Here's What I Have to Show for It.

February 14, 2026

Six months ago I had a corporate job, a neglected personal site, and a vague idea that I should build something of my own....

The centurion, the challenge, and the long walk home

December 6, 2025

I’ve been reading Luke this week, tracing Jesus’s footsteps on a map....

The Dopamine Minefield

November 25, 2025

I lost a whole night inside a screen...

You’ve Gone Soft. Here’s Why That’s Killing You.

November 8, 2025

Most men today are numb....

Why do I feel so alone even though I go to church every week?

September 22, 2025

You can sit in the same pew every Sunday and still feel like you’re fighting life alone. The truth is, most men don’t lack faith — they lack brothers....